Friday, January 23, 2009

Lajjavathy

Gyaan: 'Lajjavathiyae' was a hit number from the malayalam movie '4 the people'. 'Lajjavathiyae' means 'Hey shy girl'. Music direction was done by Jassie Gift who was then a new comer. The song was totally a new experience, actually a rebel of an entry to the otherwise orthodox malayalam music industry. The song started with english rap and then some catchy malayalm lyrics, all in the brand new voice of the composer Jassie Gift himself.

Many of the elders proclaimed it as blasphemy. Some said he sounded like a drunkard. But the catchy beats of the song just became a big hit among the youngsters.

The movie was such hit mainly because of the song. The opening day of the movie saw many youngsters dressed up as the hero in the song, at the theatres. There were instances when the 'play on request channels' played the song almost 500 times back to back. The movie was later dubbed to Tamil as '4 students' and to telegu 'yuvasena- 4 the people'. In Kannada the song was included in the movie 'hudugaata' starring Ganesh of 'Mungaaru male' fame.

Jassie Gift became successful because he was ready to travel the untrodden path.

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